What is a sales funnel?
Every business owner understands how painful it is to just lose a sale. A sales funnel is the term used in marketing to describe the path that prospective buyers take before making a purchase. Small businesses may be able to increase sales by implementing a tried-and-true sales funnel management system.
Why is the sales funnel important?
Prospects move through several phases of your sales funnel from the time they learn about your good or service until they decide to buy it—or not.
Generally speaking, there are four major stages:
Phase 1: Awareness
It is at this stage in the sales funnel that customers first learn about your product or service. The sales and marketing structure that is in place determines how and why those individuals proceed down the sales funnel.
Phase 2: Interest
Prospects assess your brand according to their level of interest once they have learned about it.
Phase Three: Decision
Prospects will investigate your pricing and packaging alternatives further after receiving information about your business.
Phase 4: Action
This is the final stage of your work: determining if the prospect purchases something or not. Even if they didn’t, the deal is still salvageable. To ensure that you are remembered, you should design nurturing efforts.
How to create a sales funnel for your business
Sales funnel infrastructure depend on the specifics of your business goal. Generally, they are four main stages;
- Creating and designing a landing page
- Driving traffic to your landing page.
- Follow-up (emails or WhatsApp).
- Resell.
How sales funnel management can help
Leaks in the sales funnel process often spring from poorly designed landing pages, undermining objections from your prospects, follow-up fails, or delayed responses.
The good news is that our sales funnel management setup can help you each step of the way. Our solution relies on designing a high-converting landing page with both an automated WhatsApp marketing funnel and email follow-up. We not only track your prospect’s behavior and engagement using lead scoring but also adopt a lead magnet and nurture scheme.
